Given the increasingly global economy, many work boot manufacturers around the world look beyond their country's borders in an effort to expand distribution. However, manufacturers on both sides of the Atlantic face difficulties and challenges in marketing their product across the Pond.
European brands face different legislation and issues compared to their American counterparts. As a result, these firms see little competition from U.S. safety brands such Timberland, Caterpillar and Red Wing. U.S. companies have enjoyed success as fashion brands in Europe but have not fared well in the industrial arena due to the European Union's stringent safety standards. To that end, European companies have kept a strong foothold in their market.
The European Union's requirements for safety footwear indirectly limit imports from countries with lower labor costs. The C.E. mark, or official EU seal that appears on everything from light bulbs to safety boots, ensuring that the products comply with EU directives and safety standards, was devised to replace many of the different national standards throughout Europe. Safety footwear is not saleable within the EU without the stamp.Continue reading